Pridať nové hodnotenie

LONDON, Feb 8 (Reuters) - British American Tobacco has submitted an application to market <br> <br> its Glo Hyper device as a reduced-risk product in the United States, its first <br> <br> movement in years on heated tobacco in the world's biggest market for smoking alternatives.<br> <br> <br> <br> <br> <br> The maker of Dunhill and Lucky Strike cigarettes <br> <br> had previously applied to market Glo in the U.S.<br> <br> in 2021 but has yet to receive approval.<br> <br> <br> <br> Chief Executive Tadeu Marroco subsequently said that heated tobacco did not have huge potential there and BAT would <br> <br> instead focus on vaping.<br> <br> <br> <br> He said on Thursday that while that perspective had not changed,<br> <br> BAT had submitted a modified risk tobacco product application for Glo Hyper to the <br> <br> U.S. Food and Drug Administration in December.<br> <br> <br> <br> It was clear that BAT's competitors would launch heated tobacco products in the <br> <br> market, he told Reuters by phone.<br> <br> <br> <br> <b>"We also want to be prepared in case the category surprises us," he added.</b><br> <br> <br> <br> If granted, the application would allow BAT to make certain health claims about Glo in its U.S.<br> <br> marketing, such as that it is lower risk or reduces <br> <br> exposure to harmful chemicals compared with smoking.<br> <br> <br> <br> <br> <br> The company is under pressure to better compete in heated tobacco, where <br> <br> rival Philip Morris International (PMI) has taken some 70% of the market and plans to launch its <a href="https://rentry.co/thn2w2iy">iqos รุ่นใหม่ล่าสุด</a> device in the U.S.<br> <br> <br> <br> this year.<br> <br> <br> <br> Altria and Japan Tobacco International have also announced <br> <br> a partnership to launch a heated tobacco device in the United States.<br> <br> <br> <br> <br> <br> <br> <br> Heated tobacco devices warm up packages of ground up tobacco but do not burn them in an attempt <br> <br> to avoid the harmful chemicals produced via combustion.<br> <br> <br> <br> BAT's shares rose almost 8% on Thursday, when it <br> <br> announced it could sell-down some of its stake in India's ITC and <br> <br> reported full-year results. (Reporting by Emma Rumney;<br> <br> Editing by Tom Hogue, Kirsten Donovan)