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July 23 (Reuters) - Philip Morris International pushed the test-launch of <br> <br> its heated tobacco device, iqos iluma one วิธีใช้ - <br> <br> https://dpaste.com/F8S5RYZV6-preview , in the U.S. to the fourth quarter on Tuesday and lowered <br> <br> its annual forecast for the heated tobacco business.<br> <br> <br> <br> <br> <br> The pilot was earlier scheduled to run in Austin, Texas, in the second quarter, for which the company reported results on the <br> <br> day.<br> <br> <br> <br> The company declined to comment on why the launch had been delayed.<br> <br> <br> <br> <br> <br> Philip Morris has invested billions to promote and expand its <br> <br> portfolio of alternatives to traditional combustible cigarettes amid stricter regulations and falling smoking rates in some markets.<br> <br> <br> <br> <br> <br> <br> <br> The launch of its flagship heated tobacco device in the United States is <br> <br> also facing resistance from health campaigners, who have written to regulators <br> <br> in the country accusing the company of misrepresenting past regulatory decisions,<br> <br> Reuters reported last week.<br> <br> <br> <br> The company also awaits market authorization from the U.S.<br> <br> Food and Drug Administration for its IQOS ILUMA device, which it expects by the second <br> <br> half of 2025.<br> <br> <br> <br> A ban on flavored heated tobacco in the European Union has already hit shipments this year, with Philip Morris saying the impact from the ban was "slightly greater" than previously assumed.<br> <br> <br> <br> <br> <br> <br> <br> This led the company to temper its expectations for volume growth in the <br> <br> heated tobacco category to around 13% for the full year,<br> <br> down from between 14% and 16% expected earlier.<br> <br> <br> <br> <br> <br> However, Philip Morris topped quarterly expectations and raised its <br> <br> annual sales and profit forecasts, betting on demand for its <br> <br> Zyn nicotine pouches, as well as higher cigarette pricing.<br> <br> <br> <br> (Reporting by Juveria Tabassum and Emma Rumney; Editing by Pooja Desai)