July 23 (Reuters) - Philip Morris International pushed the test-launch of its heated tobacco device, iqos iluma one วิธีใช้ - https://dpaste.com/F8S5RYZV6-preview ,<br>
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in the U.S. to the fourth quarter on Tuesday and lowered its annual forecast for <br>
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the heated tobacco business.<br>
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The pilot was earlier scheduled to run in Austin, Texas, in the second quarter, <br>
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for which the company reported results on the day.<br>
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The company declined to comment on why the launch had been delayed.<br>
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Philip Morris has invested billions to promote and expand its <br>
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portfolio of alternatives to traditional combustible cigarettes amid stricter regulations and <br>
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falling smoking rates in some markets.<br>
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The launch of its flagship heated tobacco device in the United <br>
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States is also facing resistance from health campaigners, <br>
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who have written to regulators in the country accusing the company of misrepresenting past regulatory decisions, Reuters <br>
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reported last week.<br>
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The company also awaits market authorization from the U.S.<br>
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Food and Drug Administration for its IQOS ILUMA device, which it expects <br>
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by the second half of 2025.<br>
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A ban on flavored heated tobacco in the <br>
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European Union has already hit shipments this year, <br>
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with Philip Morris saying the impact from the ban was "slightly greater" than previously assumed.<br>
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This led the company to temper its expectations for volume growth <br>
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in the heated tobacco category to around 13% for the full year, down from between 14% and 16% expected earlier.<br>
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However, Philip Morris topped quarterly expectations and raised its annual <br>
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sales and profit forecasts, betting on demand for its Zyn nicotine pouches,<br>
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as well as higher cigarette pricing. (Reporting by Juveria Tabassum and Emma Rumney; Editing by Pooja Desai)
July 23 (Reuters) - Philip